Mega was approached by Birkenstock to create a 500 sq ft mural to decorate and celebrate one of their top retailers in Canada, The Right Shoe. The objective was to pay homage to "The Classics"—celebrating the anniversary of their infamous shoes: The Arizona, Gizeh, & Madrid. Mega was one of three artists chosen to decorate the famous Kitsilano retailer. The project included an advertising campaign, spokesmanship, and a summer launch party celebrating the finished mural work and brand.